Ken McCarthy

We did it! - Winning the ICANN campaign

On August 17, just one letter was posted in opposition to ICANN's proposed changes to the domain name system.

The day before the public comments closed, August 27, forty-two letters in opposition were posted.

One the final day, starting from a standing start at 9 AM, we - and by "we" I mean readers of the Ken McCarthy blog - posted twelve full pages with sixty-two letters per page in opposition. That's 744 letters - almost twenty times the previous day.

Here's how we did it...

Domain name madness

Domain name madness...

Some people worry about the power of Google.

There's only one force on the Internet that I worry about and that's...

Franchise this

Franchises - you get the right to use a brand name, some training, and the obligation to pay the home office forever.

A good deal?

I don't think so, and yet the price on these things just goes up and up...

Things have got to change

You can't be involved in Internet marketing education for very long without becoming dismayed at the lack of ethics of some of the prominent players:

Bogus resumes and made-up biographies, out-of-control plagiarism, and rampant fraud against consumers. It's become an epidemic and many of the "big" names are involved...

Revenge of the Consumer - Episode 2

In Episode 1, we looked at how discussion boards give consumers a chance to comment on the difference between the hype used to sell a particular product and what actually comes in the box.

Sometimes spontaneous forum discussions just aren't enough. Here are THREE whole web sites dedicated to combatting another kind of hype...

Revenge of the consumer - Episode 1

The Internet can be a consumer's best friend.

Why?

People talk. And on the Internet, they talk in searchable, archived text.  It's a bad faith merchant's worst nightmare.

Here's how this works in real life...

Deviousness is not intelligence

I got more e-mail about my article "Social Proof, Rich Jerks, and Google" than anything I've written in a long time.

My mailbox was filled with positive comments, some intensely so, from people who are serious about the business either as practitioners or students or both.

Predictably, some of the Internet guru 'mafia' and their friends didn't like what I had to say,

Good.

Here's some more...

Social proof, rich jerks, and Google

It's all the rage... for the moment

Social Proof.

A word of caution about this and other manufactured Internet marketing fads...