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  • Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

    In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC's Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

    A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York's top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary.

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July 24, 2006

What`s happening with Adwords?

When I lived in San Francisco, they called them "seismic events" - a fancy, less scary word for earthquakes.

Has Google radically changed the rules of the game for Adwords? I`ll be the first to say I don`t know exactly what`s happening, but early reports lead me to think they`re targeting advertisers who are running lead generation web sites...with massive rate increases.

Speculation is not going to answer the question, but maybe collectively we can figure out what`s going on...

If you`re an Adwords advertiser and Google has dramatically changed your deal recently (from booting you off the system to radically increasing your pay per click rate) and you want to add to the common wisdom, describe what happened below.

Most important, what was on your landing page? "Normal" content? Content plus a strong opt-in offer? A page designed exclusively to get opt-ins?

It seems from what I`ve heard so far that Google has targeted pages that are set up soley to get opt-ins.

IF YOU`VE BEEN DIRECTLT EFFECTED, please share your story and maybe a common pattern will emerge... If you haven`t been effected, please don`t post speculations so we can keep the thread clear for factual information. Thanks.

July 24, 2006 in Marketing news |

Comments

Mark Widawer

Hello Ken, et al.

It's funny how those who use PPC used to work hard to save a penny here or a nickel there. Then Google goes and changes the rules. Now those same advertisers would be pretty happy paying as much as double what they used to pay if only they could be released from the $5 and $10 per click hell that many advertisers are locked into.

Well, it doesn't have to be quite that drastic a choice. Costs CAN come down to their former levels, or even less, if your website is set up properly.

I've set up a couple of resources, both free to users. First, I've written a special report called "Googleicious".

It's a 27-page how-to guide to get your low CPCs back.

And that's on a website that features a blog of the same name, dedicated to making your site irresistable to Google's spiders, bots and Site Quality Detectives.

The site can be found here:
http://www.Googleicious.com and there's a link to the free report from the home page.

I hope it helps you and your readers.

--Mark Widawer

Posted by: Mark Widawer | August 30, 2006 at 01:42 AM

Andrew Crook


Ken McCarthy can you drop me a email sometime?

I would like to share my issues.

regards

Andrew

Posted by: Andrew Crook | November 08, 2006 at 02:06 PM

Sergey

Actually Google does smth strange for about 2 days... Lots of keywords go inactive.... Min bids are $10!!!
Fnd it's all so rapid. Every 1-5 minutes.

Posted by: Sergey | February 16, 2007 at 05:10 AM

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