Bio

  • Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

    In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC's Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

    A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York's top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary.

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February 08, 2006

Comments

Ken

My Bay Area friends have reminded me something I've apparently forgotten over the last eight years: February is not normally a warm, sunny month in Northern California.

Speaking of weather, the day after I got home, 26.9 inches of snow fell on New York City. How much is that in rain?

The old rule of thumb is one inch of snow equals ten inches of rain. According to that standard, that's the equivalent of 22 feet of rain!

I dodged the bullet by leaving the sunny Bay Area a day earlier than I'd planned. Good thing. 520 flights were canceled.

Even in this digital age, the weather is no joke.

Some cool pictures of what the South Street Seaport looks like
after a big snow:

Look for: "Snow, Photography and Poetry"

http://www.crossingmedia.blogspot.com

Ken

About midway through this Rocket Boom episode, host Amanada Congdon takes a walk through Central Park. It's speeded up, but you can pause it to look at individual frames.

This is the most recorded snow that's ever falled on NYC in one day and the park looks beautiful.

Check it out:

http://www.rocketboom.com/vlog/archives/2006/02/rb_06_feb_13.html

peterStralia

Hi I been in internet wonderland for a few years but as yet have not learned how to make money on the internet although I do have an affiliate site.
Im sending some emails but dont know if they produce anything.
peterStralia

Ken

Peter,

There are so many factors involved, but my biggest piece of advice is this, especially for beginners:

1. Specialize and focus intensely on ONE market. Learn EVERYTHING about it.

2. Worthwhile content is the most valuable commodity on the Internet and, in time with consistent promotion, acts it draws traffic like a magnet.

3. From 'Day One' think in terms of building a following of people who know you and trust your opinion.

4. Mail sent to a list like that is generally very productive

Does it take time? Yes. Does it take work? Yes.

I want to go on the record as saying that I am EXTREMELY opposed to the "get rich quick" courses that present Internet marketing as if it were an effortless game.

Anyone who presents Internet marketing to you like that is pulling your chain.

On the other hand, marketing legitimate products and services on the Internet in a business-like way is a darn good business to be in, but it IS a business and like every business, there's an price of admission.

I'm going to make a very biased recommendation and suggest you look into getting our System Smart Beginners Course.

It lays out the business of Internet marketing in a serious, comprehensive way and will give you the foundation you need to be in the business for real:

http://www.smartbeginners.com

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