Free AdWords management tool

Coincidentally, the System Seminar and Google AdWords launched on the same week back in May of 2002.

At first, few Internet marketers were able to make sense out of what Google was offering.

How times have changed...

If you attended the System Seminar several years back in Cleveland, you were among the first Internet marketers on earth to receive a comprehensive and detailed training on how to use Google AdWords as a testing, traffic generation, and advertising optimization tool.

As AdWords approaches its fourth birthday, it appears the rest of the world has finally caught up with where System grads were years ago.

Now Google is doing something that many of us have been waiting years for: They're giving away high quality tools that make it easier for advertisers to manage their campaigns and track their results.

Here's their newest offering:

http://services.google.com/adwordseditor/index.html

Yes, it's currently in beta and by invitation only, but like AdSense and Google Video it won't be in beta forever, so even if you're not on the beta list, this in an important heads up.

If you've already tried it out, what do you think of it?

If you haven't yet, come on back when you have and let us know
your impressions.

Thanks.

Comments

[Scott Gingrich]

Hey! Just got your post in my GreatNews news reader (and then by Email)...the blogging stuff is turning out to be cool! (Just getting into it).

Ken...again, thanks for the heads up.

[Johan Setiawan]

Ken,

Thanks for the info.
I would like to try but unfotunately it's by invitation only.

How to get invited?

[SEM Pro]

Thanks Ken, you're always in the news. Hopefully, Google will soon open up for everyone to start using it, too.

BTW Ken, have you tried it yourself? If so, what do you make of it?

[Ryan Healy]

I tried to download the editor and was prompted to give a username and password. I input the same username and password I use for my Gmail account, but it didn't work. Sounds like they invited only the biggest Adwords users to test the tool first.

[John Jaworski]

Thanks Ken! Looks like a very cool tool. If nothing else it should be a timesaver.

I think the Google boys have a lot up their sleeve. 2006 is likely to be the year that the search engines really duke it out. That's really good news for the users, could be good for the advertisers too...only time will tell!

John Jaworski

[Boris]

I wonder if they have bid management in their plans, as well?

Something to the effect of Bid Maximizer that could close bid gaps, maintain positions, etc. would be a very nice touch.

Boris

[Ken McCarthy]

Here's what Google says:

"If you aren't a beta participant, please be assured that we're working to release AdWords Editor to a larger number of advertisers in the near future. Please feel free to let us know if you'd like to be involved in the future."

The link:

http://www.google.com/support/adwordseditor/bin/request.py

[Tommy]

Looks cool - I am peeved that our account manager won't give an invitation to the beta, considering we sepnd over $500K/year with adwords. :( BS

[Ken McCarthy]

Wow! What the heck do they want?

Did they mention a specific minimum for annual ad buys to qualify?

[AdWords Campaign Management Tool]

There is a new AdWords management tool called AdWords Intelligence. It has most of the AdWords Editor features and many other specialized tools.