Bio

  • Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

    In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC's Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

    A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York's top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary.

July 04, 2009

Independence Day Blueprint

If you want advice on how to make money and make money from investing, you'll find mountains of material online and off. 


Some of it's good, some of it's not so good, and some of it is so bad it's dangerous. 

Finding good advice in these areas is a big challenge, but there's even a bigger structural problem.

#1  - There three essential steps you should take after you start making money and before you start investing that no one talks about. 

These three steps are not sexy so you can't build a sexy "get rich quick" course around them, but they are as fundamental to wealth building as eating, breathing and drinking water.

#2 - Investing money is not an easy way to make money, certainly not as easy as the "get rich quick" by investing courses make it out to be 

I know this flies in the face of popular beliefs, but here's the fact: 

Among the world's top gun money managers, a 15% annual return on your money is considered a home run. Stringing several years like this together is considered a god-like performance. 

The lucky money managers who reach these heights WORK with world class resources at their disposal along with good sized staffs of razor sharp people who clock in at least 9 to 5 every day (usually a lot more) 

Is it really likely that you're going to do as well as them or better than them in getting a return on your money?

That being said, it is possible, but infomercial BS aside, it's not going to happen without a ton of work on your part. And here's the kicker: even if you are really, really good and work really, really hard, the markets are hazardous places and you can get blown up. It happens to the best of traders. 

This is why I advise people to focus on creating businesses with customers who come back over and over again to buy. 

First, starting a business the smart way (the System way) is extremely low risk. If your first idea doesn't fly, you can live to try again and again and again until you get it right.

Second, when you get something that works - a body of customers, a solid product, a compelling offer - you've got a System that makes money week in and week out. 

Third, a business that works can be safely leveraged through excellent marketing. So-so money makers can be tweaked to become cash cows. Cash cows can be tweaked to be Godzillas. 

In contrast, traders have to re-invent the wheel every day as markets shift and can make big mistakes in the process. Business owners push product over the counter to regular buyers and count their daily receipts. Having done both, I can tell you owning a solid business is a much better deal. 

There's a another big problem with the "get rich quick" investment courses. 

Generally, I don't believe in the "it takes money to make money" philosophy.  There are all kinds of way to get started making money with just the spare change in your pocket and if you can't do it at that level, you probably won't be able to do it with a lot of capital either. 

However, I do believe there is one exception to this rule: trading. 

You need ample money to trade and that money needs to be calm and patient money in order for it to get the best results. Taking too small a stake to the market and trying to make your rent with this week's trading opportunities is a recipe for disaster.  

When I was a young guy with no money just getting started I really didn't want to hear this. It seemed downright un-American.  How come only guys who already have money have all the odds stacked in their favor when it comes to trading? Shouldn't the little guy be able to make smart moves and leverage his $1,000 into a million? 

It might happen, but more people win the lottery than pull that off. 

The correct sequence is make money - save money - save even more money - put the bulk of your savings in bullet-proof, bomb-proof instruments (like short term Treasuries) - and then take a small piece of your net worth to the markets and make small bets with it. 

None of this prevents you from studying investing, paper trading, and maybe even taking micro-positions now to learn how things really work while you're building your stake, but the idea of "on the job" training in the markets with thin capitalization and no other serious source of income is just not optimal.

And yet, all the "get rich quick" through trading courses are essentially recommending this approach.  Great for the course sellers, not so great for the course buyers. 

Better idea: 

Build a business. Make that business great. Take cash off the table on a regular basis and stack it up in Treasuries. Then take a small piece of that and roll the dice - if you must. 

Get rich slow.  

Follow the sequence that's worked over and over again for the people who've actually gotten there. 

It works. 

If you really think it through and talk to lots of people who have "made" it, you'll see that that's the way it's done.   

If it's still July 4, 2009, you can get the complete Blueprint here for free:

September 25, 2006

We've moved!

Hi guys,

We've created a brand new Ken McCarthy space with all the posts from this blog plus an archive of all kinds of other interesting stuff here:

http://www.kenmccarthy.com

It's easier to get around, easier to find stuff, and the site is a lot faster.

Ken

P.S. This is the last post to my Typepad blog. Thanks Typepad. You were a great launching pad.

September 11, 2006

An untold story from 9/11

This is a story about courage and generosity and the power of following your dreams...

Continue reading "An untold story from 9/11" »

August 30, 2006

We did it! - Winning the ICANN campaign

On August 17, just one letter was posted in opposition to ICANN's proposed changes to the domain name system.

The day before the public comments closed, August 27, forty-two letters in opposition were posted.

One the final day, starting from a standing start at 9 AM, we - and by "we" I mean readers of the Ken McCarthy blog - posted twelve full pages with sixty-two letters per page in opposition. That's 744 letters - almost twenty times the previous day.

Here's how we did it...

Continue reading "We did it! - Winning the ICANN campaign" »

August 28, 2006

Domain name madness

Domain name madness...

Some people worry about the power of Google.

There's only one force on the Internet that I worry about and that's...

Continue reading "Domain name madness" »

August 20, 2006

Search insights from the AOL data dump

A few weeks ago, AOL released the "anonymous" record of searches made between March and May of this year by 650,000 of its customers.

I put "anonymous" in quotes because it's possible to identify some individuals by analyzing their search patterns.  Big scandal, so the data was pulled from public view, but before it was...

Continue reading "Search insights from the AOL data dump" »

August 14, 2006

Franchise this

Franchises - you get the right to use a brand name, some training, and the obligation to pay the home office forever.

A good deal?

I don't think so, and yet the price on these things just goes up and up...

Continue reading "Franchise this" »

August 06, 2006

We've come a long way

This is what the Internet was like when I got started (pre-web.)

It's amazing how much has changed - and how much hasn't. 

       

July 24, 2006

What`s happening with Adwords?

When I lived in San Francisco, they called them "seismic events" - a fancy, less scary word for earthquakes.

Has Google radically changed the rules of the game for Adwords? I`ll be the first to say I don`t know exactly what`s happening, but early reports lead me to think they`re targeting advertisers who are running lead generation web sites...with massive rate increases.

Speculation is not going to answer the question, but maybe collectively we can figure out what`s going on...

Continue reading "What`s happening with Adwords?" »

July 22, 2006

Video on the Internet - The Basics

One of the things we focused on at System 2006 was video on the Internet.

Just in time too...

One Internet video service, YouTube, is reportedly serving over 100 million video downloads per day!

The Age of Internet Video has definitely arrived and between the individual sessions offered by Declan Dunn, Mike Stewart, Howie Jacobson, Martin Wales and me, there was an entire day`s worth of cutting-edge information and insight on the topic.

So what did we conclude?

Two big points...

Continue reading "Video on the Internet - The Basics" »

The System Seminar

  • System 2008 will be held May 30-June 1, 2008 in Chicago, IL

    To learn more about the System Seminar click here

    Hotel Information
    The Westin O'Hare
    O'Hare Airport

    Schedule Information
    Friday, May 30 5PM registration & opening sessions
    Saturday, May 31 9AM to 10PM
    Sunday, June 1 9AM to 5PM

System Secrets:The Book

Marketing Resources